Arts organisations in Cornwall, including Kneehigh, will be working with their local tourism sector to put culture at the heart of the billion pound visitor economy after receiving a major funding award.
(from the Arts Council news website)
Cultural Destinations is a £3 million initiative which forms part of the three year partnership between Arts Council England and VisitEngland, the national tourist board.
The aim of the Cultural Destinations programme is to enable arts and cultural organisations working in partnership with Destination Management Organisations to increase their reach, engagement and resilience through working with the tourism sector.
Cornwall will receive a £340,031 award to build new partnerships that add value and appeal to visitors, bringing sustained growth to the local economy. Together they will create a unique identity for the county that promotes the extraordinary cultural wealth on offer. Celebrating the people, the place and the weather of Cornwall in all their wildest forms, it is hoped that visitors will come specifically to enjoy the arts and culture year-round as well as attracting tourists already coming for summer holidays.
The successful funding bid put together by a consortium of cultural organisations, and was led by Cornwall Arts Centre Trust. Ross Williams, Director of ACT said: 'As managing partner for Cornwall's Cultural Consortium, we are really delighted to have been successful with our bid to this scheme which will help us to put culture at the heart of the visitor economy. Cornwall has both a distinctive strong tourism brand and a wealth of cultural assets and activities, but until now these have operated largely in isolation from each other and we are very enthusiastic about the opportunity for our two sectors to work more closely together to everyone's benefit.
'Our partnership includes most of the key Cornish arts organisations and museums as well as Cornwall Council, Visit Cornwall and tourism bodies. We believe that over the three year life of the project we will see significant increases in cultural engagement by visitors as well as benefits to Cornish residents resulting from the greater prosperity of the cultural sector and from economic growth spread more widely across Cornwall.'